:: REVENUE ATTRIBUTION & MARKETING OPS FOR B2B BRAND
Insights You Can Trust And Act On
B2B Attribution shouldn’t be a black box. Neither should lead routing or campaign reporting. Your data should answer real questions — like what’s working, where, and why. We build the systems that make that possible.
Let's Talk >Let's Talk >OUR APPROACH
Marketing Operations That Help B2B Teams Perform
Your CRM should mirror how B2B businesses actually sell. We build workflows and dashboards that do just that — from cleaning contact data to enforcing UTM standards and blending trusted data sources. We don’t wait for problems. We find them, and fix them at the source.
Let's Talk>Lead / Account Routing & Scoring
Audience Segmentation & Activation
Custom Reporting Frameworks
OUR TAKE
Why B2B Demand Gen Teams Trust Us for Mx Ops
True insight, meaningful operational improvements, and scalable workflows. Most ops teams are stuck stitching together generic reports and manual workflows that misrepresent how their business sells and prevents scale. We build custom, scalable systems that reduce friction, improve accuracy, and fundamentally make life easier for both sales and marketing.
Let's Talk>PRICING
Plan Your Paid Media Investment
Get a tailored estimate for a paid social program or always-on management built for B2B SaaS and service brands. Our calculator helps you scope the right investment based on your budget and revenue goals.
OUR CUSTOMERS
Don’t Take Our Word for It - Listen to Our Clients
Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
VP of Marketing
Keypup
Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options.
Group Director of Demand Generation
Kinesso
Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options.
EMEA Marketing Director
Couchbase
Definitely work with Media Forty Two. Incredible team, constant high achievement, kill poor performing activity, honest to a fault, easy to work with and accountability across the team.
Director, Marketing Acquisition & Growth
Aiven
Media Forty Two gave us a clear, actionable view of where paid search and paid social could work harder [...]we saw improvements in spend efficiency, faster activation, and a much stronger sense of control and visibility across paid media channels.
Director of Demand Generation
SEON
FAQS
Frequently Asked Questions
We don't have the answers to everything, but here are some common questions we encounter.
Can you work with our existing CRM and marketing automation setup
Yes. We work inside your current stack, whether that’s HubSpot, Salesforce, Marketo, or a combination. We don’t force new tools. We make the ones you’ve already bought work smarter.
Do you work with attribution platforms like Dreamdata or Factors.AI?
Yes. We work with Dreamdata, HockeyStack, Factors.AI, and others. Each has their strengths and weaknesses. But we don’t treat any platform as gospel. We validate the data against CRM data establish a reliable source of truth.
What kind of reporting do you build?
We build custom dashboards that align with your goals, whether that’s by channel, segment, country, or buyer stage. We explain what’s possible, show you options you might not have considered, and ultimately align reporting to the answers you need.
How do you make attribution more accurate?
We validate and blend data from multiple sources and build reporting frameworks based on how your business actually sells. We used a mix of attribution models depending on the question you’re trying to answer. And we use leading indicators that statistically correlate to deals and revenue.
