Frustrated with the noise that comes with dealing with Content Syndication suppliers? Don’t want to hear another pitch about how intent data is going to change your life?
Content syndication can help build an addressable consented audience to email. Anyone expecting to give content syndication leads to sales (be they referred to as BANT, Double Touch or HQLs) is likely to be disappointed. If you want an agency that knows the channel inside and out, then we’re the right people to speak to.
Provide a detailed and systematic briefing document covering lead types, and a very precise audience builder.
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We brief a range of suppliers and then present back the most suitable options for the client to choose from.
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We collate the vendor responses into a single media plan.
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We set up the campaign in a platform of your choice (Convertr, Enhance, Integrate etc - we can advise on these if a platform is not in place).
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We manage the campaign to ensure pacing is as expected and leads meet the specification laid out in the brief.
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We'll also collate financing, so instead of ten POs/invoices you can simply raise one.
This doesn’t cost you anything, we take our fee (usually 15%) as a transparent commission from the vendor side.
You have final sign off on everything from vendor selection to creatives, our aim is to be an extension of your team and give you your time back.
BENEFITS
A Transparent Approach to Content Syndication
Content syndication can be a great channel but only if it’s planned properly, managed tightly, and measured honestly. Here’s what makes our approach different (and why clients stick with us).
Media Planning
We can put the plans together (you can recommend or veto any vendors and we'll provide pros and cons for each) and explain the likely impact on CPLs through cross publisher duplication rules etc.
Simplications
One PO and one suppliers whilst enabling you to benchmark multiple vendors including the ones you have on plan now.
No Cost Increase
We work with pretty much every content syndication vendor and we'd be able to run your programmes with no CPL increase and improved transparency around the vendors (we typically charge a 15% agency fee on programmes - this is fixed with the client and we don't profit by preferential trading deals with particular vendors to ensure we are entirely neutral.
Tech Expertise
All included in the cost and the CoSy team know how to use all the different lead validation tools.
We are entirely tech neutral, and if you’re not currently using one of these platforms our team can advise the best fit for your company.
No Commitment
We don't tie clients into any commitment beyond the PO for the activity they are running
PRICING
Plan Your Paid Media Investment
Get a tailored estimate for a paid social program or always-on management built for B2B SaaS and service brands. Our calculator helps you scope the right investment based on your budget and revenue goals.
Already a customer but had my 1 per month allocation
£1000
$1350
€1150
What's included?
One off project
£2,000
$2700
€2,300
What's included?
Extras
£500
$675
€575
What's included?
Social Content Creation
Already a customer
£750
$1000
€850
What's included?
Not a customer yet
£1,000
$1350
€1,150
What's included?
Below the Line Campaign
£5,000
£5,000
£5,000
What's included?
Below the Line Campaign Extras
Landing Page Design & Development
£1,000
$1350
€1,150
What's included?
Net New Value Content Creation (whitepaper)
£1,000
$1350
€1,150
What's included?
Programmatic / Display Ads
£1,000
$1350
€1,150
What's included?
Videos & Animations
£1,000
$1350
€1,150
What's included?
Animations
£1,000
£1,000
£1,000
What's included?
Video Production & Editing
£5,000
£5,000
£5,000
What's included?
Campaign Strategy & Development
Campaign Ideation
£5,000
£5,000
£5,000
What's included?
Planning & Delivery
We plan and activate - Included in Fee
What's included?
We plan, you activate
£5,000
$6700
€5,750
What's included?
Content & Creatives
Animation
£1,000
$1350
€1,150
What's included?
Landing Page Design & Development
£2,000
$2700
€2,300
What's included?
Net New Value Content Creation (whitepaper)
£5,000
$6700
€5,750
What's included?
Paid Social Ads
£1,000
$1350
€1,150
What's included?
Programmatic / Display Ads
£1,000
$1350
€1,150
What's included?
Delivery
£1,000
£1,000
£1,000
What's included?
Field Marketing & ABM Support
Onsite Event Management
From £300/day
From £300/day
From £300/day
What's included?
Direct Mail (incl. Creative Conceptualisation)
£2,000
£2,000
£2,000
What's included?
Driving Registrations & Attendees
£2,000
£2,000
£2,000
What's included?
Sales Automation
£3,000
£3,000
£3,000
What's included?
ABM Programs
POA
POA
POA
What's included?
Employee Led Growth
Social Media Management of Staff
£2,000
£2,000
£2,000
What's included?
Revenue Attribution & Marketing Ops
Audit
£5,000
£5,000
£5,000
What's included?
Ongoing Service
Ongoing Service
From £3000/month
From £3000/month
From £3000/month
What's included?
OUR CUSTOMERS
Don’t Take Our Word for It - Listen to Our Clients
Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
VP of Marketing Keypup
Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options.
Group Director of Demand Generation Kinesso
Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options.
EMEA Marketing Director Couchbase
Definitely work with Media Forty Two. Incredible team, constant high achievement, kill poor performing activity, honest to a fault, easy to work with and accountability across the team.
Director, Marketing Acquisition & Growth Aiven
Media Forty Two gave us a clear, actionable view of where paid search and paid social could work harder [...]we saw improvements in spend efficiency, faster activation, and a much stronger sense of control and visibility across paid media channels.
Director of Demand Generation SEON
FAQS
Frequently Asked Questions
We don't have the answers to everything, but here are some common questions we encounter.
What is your average CPL?
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To be very clear we are not a data owner, we sit between you and the suppliers, so until we send out a brief we won’t be able to say, however, based on our relationships in the industry we are typically able to bring your average CPL down.
How much do you charge?
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Unlike larger agencies we're pretty flexible and entirely transparent when it comes to fees. Typically we take our fee a % from the CPL, however, if it makes more sense for you, we can charge per campaign, per month, or on a percentage of media spend.
Are you just in the UK?
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We’re a UK based company, but with staff working in the US, UK, Europe and UAE, so we can run global campaigns and get pretty close to any time zone.
What are the challenges of running content syndication in DACH?
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If you're running any activity in DACH, and a few other European countries, their interpretation of double opt-in can make content syndication more complex. We can help you fully understand the requirements and how to remain compliant.
How long does it take you to activate?
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Usually, we deliver leads within 4 weeks of an initial brief. But if you need to activate quicker, we can accelerate setup as needed.
What is your process for delivering leads?
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We deliver in whatever way works best for you, whether that's API'ing leads directly into your CRM or a data validation platform (Convertr, Enhancio, Integrate etc.).
Can you help us syndicate webinars and other non-whitepaper content?
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Yes! On-demand webinars and video are a great way to scale campaigns
Do you work with publisher networks?
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We recommend the best publishers for you on a campaign, by campaign basis and frequently work with networks for scale. There are pros and cons to working with networks, and if you have a preferred partner we'll happily work with them.
Intent, Double Touch, or BANT: worth the higher cost?
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Only if they convert to pipeline at a rate that justifies the inflated cost. We can help embed processes that test, track and validate ROI. We usually find that the cost increase isn’t justified.
CONTACT US
Why Should You Work With Us?
Ultimately if you choose an agency it’s because either they possess a skill you lack internally, or because it’s cheaper than employing a full time team. Over time organisations keep working with us because they trust us, like us, and we get results. You can see our testimonials to decide if we’re a company you want to work with.
