:: AI ENABLEMENT

AI For Marketers Who Still Want To Think

We equip B2B marketing teams with AI systems that remove busywork and scale what already works without dulling your brand, judgment, or creativity.
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OUR APPROACH

Where AI Works Best in B2B Marketing

In practice, we build AI where it makes sense: anywhere the work is repeatable, rules-based, and bottlenecked by human time. And we’re constantly uncovering niche, high-impact use cases that remove friction from day-to-day marketing. Tools that we use everyday, which our clients can use too.
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Search term and intent relevance mapping
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Account scoring and engagement models
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AI-generated GEO content for SEO and AI discovery
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At-scale creative generation and A/B testing
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Meta-prompting frameworks for personalised content at scale

OUR TAKE

Where AI Damages B2B Marketing

AI isn’t a replacement for marketers
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We map its limits so you stay in control:
AI is Weak On
AI Excels At
Brand and audience nuance
Ad copy structure (problem → solution → value)
Producing genuinely original ideas
Message framing and content ideation
Working inside messy, inconsistent SOPs and processes
Producing fast, disposable first drafts (ads, variants, angles)
Knowing when not to optimise, scale, or automate
Pattern recognition across large datasets
Interpreting messy, incomplete CRM or pipeline data
Formulas for standardising and cleaning data
Interpreting performance data without context or lag awareness
Making execution cheaper, faster, and more repeatable
We map its limits so you stay in control:
AI is Weak On
Brand and audience nuance
Producing genuinely original ideas
Working inside messy, inconsistent SOPs and processes
Knowing when not to optimise, scale, or automate
Interpreting messy, incomplete CRM or pipeline data
Interpreting performance data without context or lag awareness
AI Excels At
Ad copy structure (problem → solution → value)
Message framing and content ideation
Producing fast, disposable first drafts (ads, variants, angles)
Pattern recognition across large datasets
Formulas for standardising and cleaning data
Making execution cheaper, faster, and more repeatable
CUSTOM GPTS

Package Your Knowledge, Not Just Your Data

Your team is already using ChatGPT or Gemini. The question is: Are they getting answers that reflect your expertise?
What is a Custom GPT?
A branded, private AI assistant built on your proprietary knowledge, internal docs, frameworks, examples, and decks.
Why it Matters
  • Answers common internal questions instantly
  • Keeps learning inside strategic boundaries
  • Centralizes expertise across teams
  • Makes your thinking usable in natural language form
  • More useful than a 20-slide training deck
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REMOVING THE BLOCKER

Practical AI for Marketing Data & Reporting

Use Cases
  • Write Google Sheets formulas with ChatGPT
  • Automate campaign reporting and dashboards
  • Clean and enrich data using prompts
  • Turn metrics into meaningful stories
  • Refine client-ready commentary with natural language edits
Why it Works
  • Practitioners already understand the context
  • They own both the strategy and the data
  • Insights become faster, more relevant, and more actionable

OUR CUSTOMERS

Don’t Take Our Word for It - Listen to Our Clients

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Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
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VP of Marketing
Keypup
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Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options.
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Group Director of Demand Generation
Kinesso
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Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options.
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EMEA Marketing Director
Couchbase
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Definitely work with Media Forty Two. Incredible team, constant high achievement, kill poor performing activity, honest to a fault, easy to work with and accountability across the team.
Aiven
Director, Marketing Acquisition & Growth
Aiven
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Media Forty Two gave us a clear, actionable view of where paid search and paid social could work harder [...]we saw improvements in spend efficiency, faster activation, and a much stronger sense of control and visibility across paid media channels.
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Director of Demand Generation
SEON
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CONTACT US

Why Should You 
Work With Us?

Ultimately if you choose an agency it’s because either they possess a skill you lack internally, or because it’s cheaper than employing a full time team. Over time organisations keep working with us because they trust us, like us, and we get results. You can see our testimonials to decide if we’re a company you want to work with.
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GET IN TOUCH

Contact Us

We'll communicate however works best for you
Contact Information
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contact@mediafortytwo.com
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B2B Marketing That You Can Be Proud Of
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