:: CAMPAIGN STRATEGY & DEVELOPMENT
B2B Campaigns Buyers Actually Remember
B2B marketing that stands out by connecting with people and not job titles. Campaigns that spark conversation and drive revenue.Find out how we do it.
Let's Talk >Let's Talk >OUR APPROACH
We Build Campaigns That Reflect How Your Buyers Actually Buy
Most B2B campaigns are either too creative to scale or too tactical to stand out. Ours do both. We start with clear use-case and persona mapping, shape a multi-channel strategy that includes paid, organic, and event layers, then build creative that earns attention and trust.
Let's Talk>Creative strategy, design and build
Research driven messaging frameworks
Paid media planning and strategy
Content and asset matrices
Pre-built testing roadmap
Reporting milestones with pre-agreed success metrics
OUR TAKE
Why Growth Teams Partner With Us to Lead Campaigns
Problem aware, category aware and brand aware. We’re not just here to launch the same playbook you’ve seen a million times before. We help you take control of the narrative, establish meaningful metrics, and connect with your market. That means creative you’re proud of, KPIs you can trust, and campaigns that drive lasting brand and product recall.
Let's Talk >Memorable
Campaign concepts rooted in buyer insight and storytelling
Integrated
Execute across paid social, video, email, events, and organic with consistency
Measured
Define success with KPIs like brand lift, engagement depth, and account penetration
Deep strategy
Run in-person or virtual creative workshops to drive direction
PRICING
Plan Your Paid Media Investment
Get a tailored estimate for a paid social program or always-on management built for B2B SaaS and service brands. Our calculator helps you scope the right investment based on your budget and revenue goals.
OUR CUSTOMERS
Don’t Take Our Word for It - Listen to Our Clients
Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
VP of Marketing
Keypup
Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options.
Group Director of Demand Generation
Kinesso
Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options.
EMEA Marketing Director
Couchbase
Definitely work with Media Forty Two. Incredible team, constant high achievement, kill poor performing activity, honest to a fault, easy to work with and accountability across the team.
Director, Marketing Acquisition & Growth
Aiven
Media Forty Two gave us a clear, actionable view of where paid search and paid social could work harder [...]we saw improvements in spend efficiency, faster activation, and a much stronger sense of control and visibility across paid media channels.
Director of Demand Generation
SEON
FAQS
Frequently Asked Questions
We don't have the answers to everything, but here are some common questions we encounter.
What’s included in your campaign strategy service?
We deliver full-funnel campaign strategy — including messaging frameworks, paid and organic channel planning, creative themes, asset matrices, and a clear rollout roadmap. Everything is customised to your goals, segments, and motion.
Can you help us figure out what channels to prioritise?
Yes. We evaluate audience behavior, past performance, and GTM goals to map which channels to activate and when. We cover paid social, video, email, events, and organic LinkedIn.
Do you handle creative development too?
Absolutely. From big creative ideas to individual ad copy and video scripting, our creative studio builds assets that cut through the noise and connects your brand to your market.
How do you measure B2B campaign success?
We define KPIs before we launch, including brand search lift, account engagement and target account penetration. You’ll get reports that tell a real story,
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