Looking for a B2B paid social agency that delivers results? We help paid media teams build awareness, drive leads, deliver pipeline, and accelerate revenue — with metrics and attribution your CFOs will trust.
Paid social (especially Linkedin) is one of the most effective channels for reaching B2B decision-makers in-market and out-of-market. We tailor creative, cadence, and targeting to how real buyers behave today. We deliberately avoid outdated lead-gen models which look good on QBRs.
Educate prospects through valuable content and offers
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Create high-quality demand (which we can measure even if the last touch occurs on Search or LLMs)
Ideal for:Mid-market to enterprise B2B SaaS and service providers
OUR TAKE
From Strategy to Execution to Revenue
We don’t just launch ads. We help B2B SaaS and service brands cut waste, stand out, and grow. Our full-funnel approach blends audience design, messaging strategy and platform expertise. We provide clear reporting tied to leading indicators and lagging indicators, so you can prove impact at every stage of the funnel.
Advanced audience strategies that ensure the right message in front of the right buyers again and again, turning every impression into lasting brand recall.
Creative Testing
Meaningful experiments that provide lasting insights without drowning teams in low-impact data.
Revenue Attribution
Utilisation of software-attribution (including Dreamdata and Hockeystack) as well as bespoke reporting that connects paid social activity to opportunities.
Lead-Gen Agnostic
Top of funnel lead gen has its place, but we never hide behind leads to prove results.
Collaboration
We join internal marketing calls, provide intent insights to sales, and help all business stakeholders understand how paid social is contributing to business results.
Tools & Tech
Custom dashboards, automated reporting and pacing trackers that show you want to work in real-time.
PRICING
Plan Your Paid Media Investment
Get a tailored estimate for a paid social program or always-on management built for B2B SaaS and service brands. Our calculator helps you scope the right investment based on your budget and revenue goals.
Already a customer but had my 1 per month allocation
£1000
$1350
€1150
What's included?
One off project
£2,000
$2700
€2,300
What's included?
Extras
£500
$675
€575
What's included?
Campaign Strategy & Development
Campaign Ideation
£5,000
£5,000
£5,000
What's included?
Field Marketing & ABM Support
Onsite Event Management
From £300/day
From £300/day
From £300/day
What's included?
Employee Led Growth
Social Media Management of Staff
£2,000
£2,000
£2,000
What's included?
Revenue Attribution & Marketing Ops
Audit
£5,000
£5,000
£5,000
What's included?
Ongoing Service
Ongoing Service
From £3000/month
From £3000/month
From £3000/month
What's included?
OUR CUSTOMERS
Don’t Take Our Word for It - Listen to Our Clients
Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
VP of Marketing Keypup
Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options.
Group Director of Demand Generation Kinesso
Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options.
EMEA Marketing Director Couchbase
Definitely work with Media Forty Two. Incredible team, constant high achievement, kill poor performing activity, honest to a fault, easy to work with and accountability across the team.
Director, Marketing Acquisition & Growth Aiven
Media Forty Two gave us a clear, actionable view of where paid search and paid social could work harder [...]we saw improvements in spend efficiency, faster activation, and a much stronger sense of control and visibility across paid media channels.
Director of Demand Generation SEON
FAQS
Frequently Asked Questions
We don't have the answers to everything, but here are some common questions we encounter.
How do you measure success in B2B paid social campaigns?
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We align paid social outcomes with metrics your CFO will trust: opportunity creation, revenue attribution, brand recall, and buyer engagement across platforms. We use tools like Dreamdata, HockeyStack, and custom data frameworks to track impact from impression to closed-won.
Do you only run LinkedIn campaigns?
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No. While LinkedIn is our core channel for B2B, we also manage campaigns across Meta, Reddit, TikTok, and other emerging platforms.
What makes us a reliable B2B paid social partner for B2B SaaS & services companies?
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We specialise in LinkedIn advertising for B2B SaaS and service companies, along with enabling all paid social platforms to target B2B audiences, using full-funnel strategies. Our approach focuses on measurable revenue outcomes, audience penetration, and creative that resonates with modern buyers, not outdated lead-gen forms.
Can you track how paid social contributes to pipeline and revenue?
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Yes. We connect paid social activity to pipeline and revenue using both out-of-the-box attribution platforms (like Dreamdata or HockeyStack) and custom reporting frameworks. Even if the last click happens on Google or during a chat with an AI assistant, we model the true contribution of social to business outcomes.
How is your creative testing different from other agencies?
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Our experiments are designed to produce strategic insights that drive incremental improvement. We test messaging, format, and offer positioning in ways that teach us how your buyers really think, not just what they click.
Do you work with in-house marketing teams or go fully managed?
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Both. We act as an embedded extension of your team. We join internal stand-ups, help sales teams understand what intent signals mean, and translate paid social results into boardroom language.
What industries do you specialise in?
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We serve mid-market and enterprise companies across SaaS, professional services, fintech, cybersecurity, data, and infrastructure — particularly those with complex and lengthy sales cycles.
How does your paid social strategy support both brand and demand?
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We don’t separate brand from performance. Our creative and targeting strategies are designed to build trust, reinforce expertise, and drive action — all within the same funnel. You’ll see measurable lift in awareness and engagement while filling your pipeline.
CONTACT US
Why Should You Work With Us?
Ultimately if you choose an agency it’s because either they possess a skill you lack internally, or because it’s cheaper than employing a full time team. Over time organisations keep working with us because they trust us, like us, and we get results. You can see our testimonials to decide if we’re a company you want to work with.
