:: ABOUT

Marketing That Elevates Your B2B Brand

We help brands create campaigns based on how people actually buy, not how marketing textbooks say they should. Think better targeting, sharper creatives, and metrics that align to pipeline - not lead volumes.
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WHO WE ARE

Small Team, Big Impact,
Zero Hidden Agendas

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Media Forty Two was founded in 2019 and is entirely owned by the team. As an independent B2B agency with no investors and no debt, we get to chase long term client growth over short term profit. 
For our clients that means we prioritise the marketing that will work best for them, rather than the channels that offer us the best margins.
Our extreme approach to financial transparency means our clients never feel cheated or like they are constantly being upsold.
We work with companies big and small with a focus on performance. To us this means pipeline generation - not vanity metrics like CPL or CTR. 
Media Forty Two has doubled in size every year since 2022 and we now have team members in the UK, Spain, United States and United Arab Emirates. 
We are immensely proud of our long standing relationships with our clients and as a people first business we believe that ensuring our team is happy, is paramount to keeping our clients happy.
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OUR MISSION

 Bringing Creativity
(and Pride) Back to B2B

We’re not sure about you but we didn’t get into B2B marketing to produce MQL reports to a sales team that doesn’t respect us. The push towards leads no matter the engagement level has ironically killed performance for many B2B marketing teams. Bland visuals and AI generated messaging telling people to ‘re-imagine (insert thing you’re selling here)’ has made too many companies  look and feel the same. 
We’re on a mission to change this. We’re on a mission to help our clients go home and feel like they’ve spent their day actually marketing, not doing sales admin.

OUR VALUES

How We Operate When No One’s Watching

Our staff have 10 core principles that guide how we operate.
Each of these is designed to ensure we offer the best work to our clients. 
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Black card with orange pixelated corners and white text saying to always do what’s best for clients and give honest choices, even if not in financial interests.
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Card with a black background and orange corner patterns featuring the text: Focus on opportunities to learn tasks outside of the day job. Adapt to do what you are good at, not just what you were originally hired for.
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Black card with orange corner patterns displaying white text about providing clients with realistic projections to manage expectations in a performance agency.
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Text on black background with orange pixel-like corners: Always feel confident enough to speak the truth about a campaign, strategy or tactic, regardless of who you are speaking with.
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Black card with orange pixel corners and text: Celebrate all the things that make us different. Infinite diversity in infinite combinations.
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Text stating that vague words like 'innovative' are avoided without tangible explanation, and plain English must be used for clear tactics or campaigns.
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Black card with orange pixel-like corners and white text stating that marketers should test everything and keep track of results, as claiming to know exactly how a campaign will be perceived is dishonest.
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OUR TEAM

A Specialist for Every Channel and Tactic

Our team includes media planners, strategists, channel activation specialists, designers, copywriters, and operations experts. Effective demand generation doesn't happen in isolation—it requires integrated thinking and seamless execution across every channel.
Join Us >
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Phil Cooper
Founder & CEO
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Jim Orme
Managing Director
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Sophie McLeod
Paid Media Director
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Quinn McLeod
Performance Director
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Claire Rylatt
Finance Director
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Lex Barrientos
VP North America
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James McLeod
Head of Account Management
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Paula Johnson-Doig
Operations Manager
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JiaQi Wang
Head of Creative Studio
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OUR CUSTOMERS

Don’t Take Our Word for It - Listen to Our Clients

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Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
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VP of Marketing
Keypup
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Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options.
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Group Director of Demand Generation
Kinesso
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Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options.
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EMEA Marketing Director
Couchbase
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Definitely work with Media Forty Two. Incredible team, constant high achievement, kill poor performing activity, honest to a fault, easy to work with and accountability across the team.
Aiven
Director, Marketing Acquisition & Growth
Aiven
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Media Forty Two gave us a clear, actionable view of where paid search and paid social could work harder [...]we saw improvements in spend efficiency, faster activation, and a much stronger sense of control and visibility across paid media channels.
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Director of Demand Generation
SEON
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CONTACT US

Why Should You 
Work With Us?

Ultimately if you choose an agency it’s because either they possess a skill you lack internally, or because it’s cheaper than employing a full time team. Over time organisations keep working with us because they trust us, like us, and we get results. You can see our testimonials to decide if we’re a company you want to work with.
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GET IN TOUCH

Contact Us

We'll communicate however works best for you
Contact Information
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contact@mediafortytwo.com
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B2B Marketing That You Can Be Proud Of
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