:: PROGRAMMATIC

B2B Programmatic Without the Guesswork

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With so many platforms, audience sources, and ad formats, programmatic can feel overwhelming. We help SaaS and services brands make sense of the options, choosing the right platforms, audiences, and strategies to drive measurable and lasting performance.
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OUR APPROACH

Programmatic Build for B2B Brands

Most programmatic activity looks impressive and proves very little. We focus on what actually moves the needle: precise audience activation, disciplined testing, and reporting that connects exposure to MQLs, opportunities, and pipeline impact. 
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01
Platform Guidance
Identify which programmatic channels make sense for your brand and objectives (e.g., Amazon Ads, DV360, The Trade Desk, MediaMath, StackAdapt, 6Sense, DemandBase).
02
Audience Strategy
Define and activate the right audiences using data lakes, CRM, intent data, contextual signals, keyword targeting, or a tailored combination of these strategies to reach the prospects who matter most.
03
Testing & Optimisation
Programmatic offers a wide range of formats. We experiment with ad formats, creative, and audience segments to discover what drives the strongest performance for your brand.
04
Reporting & Measurement
While direct attribution from programmatic is a non-starter, we work with you to define the right KPIs and, where possible, use data tools to demonstrate influenced attribution, whether that’s MQLs, opportunities, or pipeline impact.

BENEFITS

What Makes Us the Best B2B Programmatic Agency for SaaS & Services?

Stop wasting budget on inflated CPMs.
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Platform Support 
We are experts in the major B2B DSPs, including StackAdapt, Demandbase, and 6sense, and can advise on the best platform to meet your goals.
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Targeting
Help you target your exact Ideal Customer Profile (ICP) and ABM lists around the web and OOH.
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Audience Activation
Help you integrate your CRM to activate custom audience segments, significantly improving match rates and targeting accuracy.
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Creative Performance
We manage the entire creative lifecycle, from production to testing.
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Revenue-Led Reporting
We implement advanced conversion tracking to connect impressions and clicks directly to pipeline and revenue.
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Cost management
We perform high-frequency exchange optimizations, cutting out low-quality inventory to ensure you are paying for performance.

PRICING

Plan Your Paid Media Investment

Get a tailored estimate for a paid social program or always-on management built for B2B SaaS and service brands. Our calculator helps you scope the right investment based on your budget and revenue goals.
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Currency
Performance Marketing
Paid Social
Starter
£2000
$2700
€2300
What's included?
Pro
£5000
$6700
€5750
What's included?
SEM/Paid Search/PPC
Standard Inc Google
£5000
$6700
€5750
What's included?
Plus Bing
£6000
$8000
€6900
What's included?
Programmatic
Starter
£2000
$2700
€2300
What's included?
Pro
£5000
$6700
€5750
What's included?
Content Syndication
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Direct Digital Buys
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Recruitment Media
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OUR CUSTOMERS

Don’t Take Our Word for It - Listen to Our Clients

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Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
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VP of Marketing
Keypup
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Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options.
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Group Director of Demand Generation
Kinesso
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Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options.
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EMEA Marketing Director
Couchbase
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Definitely work with Media Forty Two. Incredible team, constant high achievement, kill poor performing activity, honest to a fault, easy to work with and accountability across the team.
Aiven
Director, Marketing Acquisition & Growth
Aiven
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Media Forty Two gave us a clear, actionable view of where paid search and paid social could work harder [...]we saw improvements in spend efficiency, faster activation, and a much stronger sense of control and visibility across paid media channels.
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Director of Demand Generation
SEON
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CONTACT US

Why Should You 
Work With Us?

Ultimately if you choose an agency it’s because either they possess a skill you lack internally, or because it’s cheaper than employing a full time team. Over time organisations keep working with us because they trust us, like us, and we get results. You can see our testimonials to decide if we’re a company you want to work with.
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GET IN TOUCH

Contact Us

We'll communicate however works best for you
Contact Information
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contact@mediafortytwo.com
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B2B Marketing That You Can Be Proud Of
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