:: PERFORMANCE MARKETING
Performance marketing shouldn’t be boring. B2B shouldn’t blend in. We help B2B brands run paid programs that buyers remember — and sales teams can measure. Make your media work harder (and smarter).
Let's Talk >Let's Talk >OUR APPROACH
Performance Marketing
Services for B2B Growth
We help B2B SaaS and services companies scale demand with media strategies that attract and convert — all tracked with metrics your CFO and sales team will actually trust.
Let's Talk>OUR TAKE
What We Mean by Performance Marketing
Not all performance marketing is created equal. Ours is full-funnel, channel-agnostic, and results-obsessed.
Performance marketing isn’t just lead-gen. And it’s never siloed from brand. It’s a system of programs that convert interest into revenue. Each motion requires distinct strategies, creatives and measurement. We help teams evolve beyond disconnected campaigns and fragmented reporting with a structured approach that spans.
Let's Talk>- Paid Social
- Programmatic
- Direct Digital Buys
OUR CHANNELS
B2B Performance
Marketing Channels
We Manage
In paid media, every channel plays a distinct role in turning awareness into action, and action into revenue. Here’s how we activate them.
Paid Social
LinkedIn, Meta, Reddit, and emerging B2B platforms — activated with creative that meets buyers where they are and moves them where you need them to be.
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Search & PPC
High-intent SEM campaigns across Google and Bing that drive reliable, compounding and incremental performance.
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Programmatic Display
Strategic activation for brand awareness and account penetration — including ABM display and retargeting, without wasted spend on cheap audiences.
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Content Syndication
Get your gated content in front of in-market buyers through trusted publishers and drive predictable, on-time, on-spec, opt-in leads.
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Direct Digital Buys
Drive awareness and lead generation using niche B2B publications and channels. With performance projections based on interrogative publisher research.
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Recruitment Media
Paid media strategies that elevate your employer brand and drive applications — especially in competitive hiring markets.
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TRANSPARENT & CREATIVE
Why Our
Approach Works
- Transparent KPIs for every stage of the funnel
- Creative, media, and tech in tight alignment
- Integrated with your CRM and analytics stack
- Embedded support - not outsourced, not siloed
Let's Talk>MEASURING & SCALING
Why We
Are Different
- We separate marketing motions and measure each correctly
- We help you know when to scale, pause, or pivot (with proof)
- We make reporting frictionless across marketing, sales, and
exec teams
Let's Talk >PRICING
Plan Your Paid Media Investment
Most agencies hide their fees. We don’t. Use these estimates to find a scope that fits your budget. For a final, bullsh*t-free quote, talk to us about your needs and goals.
OUR CUSTOMERS
Don’t Take Our Word for It - Listen to Our Clients
Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
VP of Marketing
Keypup
Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options.
Group Director of Demand Generation
Kinesso
Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options.
EMEA Marketing Director
Couchbase
Definitely work with Media Forty Two. Incredible team, constant high achievement, kill poor performing activity, honest to a fault, easy to work with and accountability across the team.
Director, Marketing Acquisition & Growth
Aiven
Media Forty Two gave us a clear, actionable view of where paid search and paid social could work harder [...]we saw improvements in spend efficiency, faster activation, and a much stronger sense of control and visibility across paid media channels.
Director of Demand Generation
SEON
FAQS
Frequently Asked Questions
We don't have the answers to everything, but here are some common questions we encounter.
What is performance marketing and how do you define it?
For us, performance marketing is a structured, full-funnel system that drives measurable business outcomes — from brand awareness to revenue. It’s not just lead-gen, and it’s never siloed. We integrate media, creative, and measurement to convert buyer interest into pipeline and growth.
What channels are included in your performance marketing strategy?
We manage Paid Social (LinkedIn, Meta, Reddit), Search & PPC (Google, Bing), Programmatic Display, Content Syndication, Direct Digital Buys, CRO, and Recruitment Media — each with distinct strategies and requiring different measurement.
How do you separate different marketing motions (like brand or demand) in your reporting?
We apply unique KPIs and measurement models to brand-building (like awareness, recall, organic search impressions) vs. handraiser or demand capture (like influenced pipeline, SQLs, revenue). This helps you truly understand what’s working and why, and ensures strategies don’t spiral towards lead-generation.
What makes your performance marketing approach different?
We build media plans you don’t have to translate for the boardroom. We avoid channel silos, challenge “guru” thinking, and focus on compounding, incremental performance. And our reporting aligns to how B2B buying journeys actually operate.
Can you prove how performance marketing is impacting pipeline and revenue?
Yes. We use CRM-integrated reporting, bespoke dashboarding, conversion APIs, and attribution platforms like Dreamdata or HockeyStack to connect clicks, impressions, and engagement directly to lifecycle stages and revenue.
Do you support specialised campaigns like employer branding or recruitment?
Absolutely. We run Recruitment Media programs that help you reach high-value candidates through paid channels, integrating seamlessly with your employer brand and internal teams.
Can you help us expand into new markets?
Yes. We support geographic expansion with localised campaigns, regional targeting, and market testing strategies across paid search, social and content syndication— always with clear cost-control and performance forecasting.
Do you design and build landing pages as part of CRO?
We do. Our CRO service includes landing page design and testing based on real-date not abstract or basic UX theories you’ve heard a million times before.
How do Paid Social and PPC work together in your model?
Paid Social builds awareness and trust; PPC captures high-intent demand. Each require distinct measurement and approaches. We orchestrate both together so your brand gets discovered, your buyers convert, and nothing gets lost between the platforms.
