Local publishers will rarely run on a CPL model, instead there is varying pricing, from CPM, to monthly packages, cost per send, the list goes on. We manage all of these together and work it back to an Effective Cost Per to ensure your goals and metrics are met.
Curate a directory of local publishers that hits your ICP
02
Collate the vendor responses into a single media plan.
03
Manage creatives and support in creating new formats where required
04
Manage the campaign to ensure pacing is as expected and leads meet the specification laid out in the brief.
05
Collate financing, so instead of ten POs/invoices you can simply raise one.
06
Manage the FX, bringing together all the currencies needed and simply charging you in your preferred currency.
This doesn’t cost you anything, we take our fee (usually 15%) as a transparent commission from the vendor side.
You have final sign off on everything from vendor selection to creatives, our aim is to be an extension of your team and give you your time back.
OUR TAKE
What Makes Us the Best B2B Agency for Direct Digital Buys?
We make direct buys simple. We do the research, build the plan, manage the moving parts, and turn a chaotic mix of publishers into one clear programme you can actually run, measure, and scale.
We’ll do the heavy lifting and produce a tailor made list of publications that don’t typically use a CPL model that matches your ICP
Media Planning
We’ll pull all the different ad options into a single cohesive media plan with a clear focus on hitting your goals
Simplications
One PO and one suppliers whilst enabling you to benchmark multiple vendors including the ones you have on plan now
FX
Running across multiple currencies can be annoying and complicated - let us do it for you
No Commitment
We don't tie clients into any commitment beyond the PO for the activity they are running
PRICING
Plan Your Paid Media Investment
Get a tailored estimate for a paid social program or always-on management built for B2B SaaS and service brands. Our calculator helps you scope the right investment based on your budget and revenue goals.
We take our fees as a transparent commission from the vendor
Direct Digital Buys
Commission Model
Commission Model
Commission Model
What's included?
Publisher Management
Media Planning
Cenralised invoicing
Multi-currency invoicing
Reporting
We take our fees as a transparent commission from the vendor
Recruitment Media
Commission Model
Commission Model
Commission Model
What's included?
Job Board Management
Media Planning
Cenralised invoicing
Multi-currency invoicing
Reporting
We take our fees as a transparent commission from the job boards
Creative Studio
Landing Pages Design, Development & Optimisation
Already a customer
FOC
FOC
FOC
What's included?
1 LP Design Included with retainer
Already a customer but had my 1 per month allocation
£1000
$1350
€1150
What's included?
Design & Development
Copywriting
3 months of CRO optimisation
Conversion Tracking
One off project
£2,000
$2700
€2,300
What's included?
Design & Development
Copywriting
3 months of CRO optimisation
Conversion Tracking
Extras
£500
$675
€575
What's included?
Custom Animation
Social Content Creation
Already a customer
£750
$1000
€850
What's included?
Up to 15 Ads
Test variants
Copywriting
Design
Meta and Linkedin specifications
Not a customer yet
£1,000
$1350
€1,150
What's included?
Up to 15 Ads
Test variants
Copywriting
Design
Meta and Linkedin specifications
Below the Line Campaign
£5,000
£5,000
£5,000
What's included?
Creative concepts
Content Audit/Adaption
Full funnel media Planning & Budget Management
Set of Linkedin Ads
Landing Page Adaption
Below the Line Campaign Extras
Landing Page Design & Development
£1,000
$1350
€1,150
What's included?
Landing Page Design & Development
Net New Value Content Creation (whitepaper)
£1,000
$1350
€1,150
What's included?
Net New Value Content Creation (whitepaper)
Programmatic / Display Ads
£1,000
$1350
€1,150
What's included?
Programmatic / Display Ads
Videos & Animations
£1,000
$1350
€1,150
What's included?
Videos & Animations
Animations
£1,000
£1,000
£1,000
What's included?
5 animated Ads
Video Production & Editing
£5,000
£5,000
£5,000
What's included?
Social media video series
Creative Strategy
On-site recording
Post production
Delivery schedule
Campaign Strategy & Development
Campaign Ideation
£5,000
£5,000
£5,000
What's included?
For a new product, segment or vertical launch
In person or virtual workshop to define direction
Persona messaging frameworks
x3 Creative concepts
Planning & Delivery
We plan and activate - Included in Fee
What's included?
Full-funnel media plan
Alignment of paid and owned media (including Email, Events, Organic Social)
Content and asset audit
Campaign delivery roadmap
Metric and KPI definition
Campaign execution
Optimising & Reporting
We plan, you activate
£5,000
$6700
€5,750
What's included?
Full-funnel media plan
Alignment of paid and owned media (including Email, Events, Organic Social)
Content and asset audit
Campaign delivery roadmap
Metric and KPI definition
Content & Creatives
Animation
£1,000
$1350
€1,150
What's included?
Up to 5 animated ads
Landing Page Design & Development
£2,000
$2700
€2,300
What's included?
Landing Page Design & Development
Net New Value Content Creation (whitepaper)
£5,000
$6700
€5,750
What's included?
Net New Value Content Creation (whitepaper)
Paid Social Ads
£1,000
$1350
€1,150
What's included?
Up to 10 Paid Social Ads
Programmatic / Display Ads
£1,000
$1350
€1,150
What's included?
Up to 10 Programmtic / Display Ads
Delivery
£1,000
£1,000
£1,000
What's included?
Campaign execution
Optimising & Reporting
Field Marketing & ABM Support
Onsite Event Management
From £300/day
From £300/day
From £300/day
What's included?
Person at venue to assist with event logistics and delegate management
Direct Mail (incl. Creative Conceptualisation)
£2,000
£2,000
£2,000
What's included?
Full campaign conception
Campaign management and deliver
P&P and merch costs on top
Driving Registrations & Attendees
£2,000
£2,000
£2,000
What's included?
6 week campaign run
All set up activity
Day to day management
Media Spend not included
Sales Automation
£3,000
£3,000
£3,000
What's included?
Copywriting
Implementation of platform
Warm domains
Training
ABM Programs
POA
POA
POA
What's included?
Multiple stakeholders
ABM tech stack advice
Campaign ideation
Channel management
Setting meaningful goals
Employee Led Growth
Social Media Management of Staff
£2,000
£2,000
£2,000
What's included?
Training on different Social Platforms
Executive Stakeholder management
Creating a schedule
Connecting company and staff social profiles
Connecting paid influencer posts to staff postings
Copy writing training
Helping staff find authentic voice
Follow up audits to track performance
Revenue Attribution & Marketing Ops
Audit
£5,000
£5,000
£5,000
What's included?
Conversion Tracking
Attribution Software
Marketing Automation Implementation
Lead Routing
ABM Tooling
Email Marketing
Ongoing Service
Ongoing Service
From £3000/month
From £3000/month
From £3000/month
What's included?
Minimum for part time operation support
Full costing to be POA based on complexity of setup
OUR CUSTOMERS
Don’t Take Our Word for It - Listen to Our Clients
Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
VP of Marketing Keypup
Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options.
Group Director of Demand Generation Kinesso
Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options.
EMEA Marketing Director Couchbase
Definitely work with Media Forty Two. Incredible team, constant high achievement, kill poor performing activity, honest to a fault, easy to work with and accountability across the team.
Director, Marketing Acquisition & Growth Aiven
Media Forty Two gave us a clear, actionable view of where paid search and paid social could work harder [...]we saw improvements in spend efficiency, faster activation, and a much stronger sense of control and visibility across paid media channels.
Director of Demand Generation SEON
CONTACT US
Why Should You Work With Us?
Ultimately if you choose an agency it’s because either they possess a skill you lack internally, or because it’s cheaper than employing a full time team. Over time organisations keep working with us because they trust us, like us, and we get results. You can see our testimonials to decide if we’re a company you want to work with.