:: DIRECT DIGITAL BUYS

Find The Right Niche Sites, Reach The Right Buyers

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 Cut through the publication chaos, and build a targeted plan to get your message to the  right audiences. 
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OUR APPROACH

Different Pricing Models, One Clear Cost

Local publishers will rarely run on a CPL model, instead there is varying pricing, from CPM, to monthly packages, cost per send, the list goes on. We manage all of these together and work it back to an Effective Cost Per to ensure your goals and metrics are met. 
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What we deliver: 
01
Curate a directory of local publishers that hits your ICP
02
Collate the vendor responses into a single media plan.
03
Manage creatives and support in creating new formats where required
04
Manage the campaign to ensure pacing is as expected and leads meet the specification laid out in the brief. 
05
Collate financing, so instead of ten POs/invoices you can simply raise one.
06
Manage the FX, bringing together all the currencies needed and simply charging you in your preferred currency.
This doesn’t cost you anything, we take our fee (usually 15%) as a transparent  commission from the vendor side.

You have final sign off on everything from vendor selection to creatives, our aim is to be an extension of your team and give you your time back.

OUR TAKE

What Makes Us the Best B2B Agency for Direct Digital Buys?

We make direct buys simple. We do the research, build the plan, manage the moving parts, and turn a chaotic mix of publishers into one clear programme you can actually run, measure, and scale.
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Publisher Research
We’ll do the heavy lifting and produce a tailor made list of publications that don’t typically use a CPL model that matches your ICP
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Media Planning
We’ll pull all the different ad options into a single cohesive media plan with a clear focus on hitting your goals
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Simplications
One PO and one suppliers whilst enabling you to benchmark multiple vendors including the ones you have on plan now
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FX
Running across multiple currencies can be annoying and complicated - let us do it for you
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No Commitment
We don't tie clients into any commitment beyond the PO for the activity they are running

PRICING

Plan Your Paid Media Investment

Get a tailored estimate for a paid social program or always-on management built for B2B SaaS and service brands. Our calculator helps you scope the right investment based on your budget and revenue goals.
Currency
Performance Marketing
Paid Social
Starter
£2000
$2700
€2300
Pro
£5000
$6700
€5750
SEM/Paid Search/PPC
Standard Inc Google
£5000
$6700
€5750
Plus Bing
£6000
$8000
€6900
Programmatic
Starter
£2000
$2700
€2300
Pro
£5000
$6700
€5750
Content Syndication
Commission Model
Commission Model
Commission Model
Direct Digital Buys
Commission Model
Commission Model
Commission Model
Recruitment Media
Commission Model
Commission Model
Commission Model
Creative Studio
Landing Pages Design, Development & Optimisation
Already a customer
FOC
FOC
FOC
Already a customer but had my 1 per month allocation
£1000
$1350
€1150
One off project
£2,000
$2700
€2,300
Extras
£500
$675
€575
Social Content Creation
Already a customer
£750
$1000
€850
Not a customer yet
£1,000
$1350
€1,150
Below the Line Campaign
£5,000
£5,000
£5,000
Below the Line Campaign Extras
Landing Page Design & Development
£1,000
$1350
€1,150
Net New Value Content Creation (whitepaper)
£1,000
$1350
€1,150
Programmatic / Display Ads
£1,000
$1350
€1,150
Videos & Animations
£1,000
$1350
€1,150
Animations
£1,000
£1,000
£1,000
Video Production & Editing
£5,000
£5,000
£5,000
Campaign Strategy & Development
Campaign Ideation
£5,000
£5,000
£5,000
Planning & Delivery
We plan and activate - Included in Fee
We plan, you activate
£5,000
$6700
€5,750
Content & Creatives
Animation
£1,000
$1350
€1,150
Landing Page Design & Development
£2,000
$2700
€2,300
Net New Value Content Creation (whitepaper)
£5,000
$6700
€5,750
Paid Social Ads
£1,000
$1350
€1,150
Programmatic / Display Ads
£1,000
$1350
€1,150
Delivery
£1,000
£1,000
£1,000
Field Marketing & ABM Support
Onsite Event Management
From £300/day
From £300/day
From £300/day
Direct Mail (incl. Creative Conceptualisation)
£2,000
£2,000
£2,000
Driving Registrations & Attendees
£2,000
£2,000
£2,000
Sales Automation
£3,000
£3,000
£3,000
ABM Programs
POA
POA
POA
Employee Led Growth
Social Media Management of Staff
£2,000
£2,000
£2,000
Revenue Attribution & Marketing Ops
Audit
£5,000
£5,000
£5,000
Ongoing Service
Ongoing Service
From £3000/month
From £3000/month
From £3000/month

OUR CUSTOMERS

Don’t Take Our Word for It - Listen to Our Clients

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Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
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VP of Marketing
Keypup
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Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options.
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Group Director of Demand Generation
Kinesso
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Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options.
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EMEA Marketing Director
Couchbase
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Definitely work with Media Forty Two. Incredible team, constant high achievement, kill poor performing activity, honest to a fault, easy to work with and accountability across the team.
Aiven
Director, Marketing Acquisition & Growth
Aiven
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Media Forty Two gave us a clear, actionable view of where paid search and paid social could work harder [...]we saw improvements in spend efficiency, faster activation, and a much stronger sense of control and visibility across paid media channels.
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Director of Demand Generation
SEON
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CONTACT US

Why Should You 
Work With Us?

Ultimately if you choose an agency it’s because either they possess a skill you lack internally, or because it’s cheaper than employing a full time team. Over time organisations keep working with us because they trust us, like us, and we get results. You can see our testimonials to decide if we’re a company you want to work with.
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