Content Syndication
Receive consented contacts that meet your targeting criteria for your internal marketing campaigns.
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Receive consented contacts that meet your targeting criteria for your internal marketing campaigns.
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A database of marketable contacts is essential for your outreach strategies. The benefit of utilising content syndiciation to build your database are the lead guarantees. We will help you with the end-to-end process; focusing on competitive CPLs and adding transparency to the campaign.
When used correctly, content syndication is a great way to build your marketing database with consented contacts. There are however pitfalls with this channel that we will help you navigate.
Often we hear that Advertisers are receiving leads that do not meet target audience specification. We understand the intricacies of targeting and the variety of lead types. We will work with you to define your target audience and the objective of the campaign.
We have a combined 20 years' experience in content syndication and an extensive knowledge of the B2B publisher market. We only recommend publishers that are best for your campaign, introduce first-party publishers, and move away from those who broker through networks.
In our proposals, we will detail the recommended publishers and their specific CPLs. We have a standardised margin and you'll know the source of the data.
With a custom weekly report, we'll be able to track lead delievery, pacing and rejections.
We work with our clients to analyse lead conversions. Once we've done a deep dive on publisher performance and identified trends, we can then optimise future campaigns.
Sticky Eyes won a large Enterprise account, and required expertise for the Content Syndication elements. The process needed to be defined, campaigns activated and decks built/presented about the complexities.
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We managed 20 + publishers across 50 + global campaigns over a quarter. We helped the team overcome teething issues to onboarding a new client by recommending different approaches and processes. We helped define better user journeys and how Content Syndication compliments and sits within the other channels.
Sticky Eyes have the tools to manage Content Syndication for their Enterprise client.
The tools and technology we use to help our client's campaigns outperform competition.
Don’t take our word for it - listen to our clients
Don’t take our word for it - listen to our clients
"We choose to partner with Media Forty Two as they work both strategically and tactically and support us as an integral member of our marketing function. They are outcome focused and have supported us in upskilling across the team.
As part of a newly growing brand, they have effectively helped us set up a demand generation function from scratch that aligns our campaign activity to our lead goals across all business propositions. They are a pleasure to work with."
Head of Demand Generation
Ascent
"Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options."
Director of Demand Generation
Sticky Eyes
"Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options."
EMEA Marketing Director
Couchbase
"Working with Media Forty Two has been an excellent experience. Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
VP of Marketing
Keypup
We don't have all the answers, but here are some common questions we encounter.
We're a UK company but we work with international clients. Speak to us if you need to launch activity in NA/LATAM, APAC and EMEA.
If you're running activity in DACH, you need to consider local data regulation. We can help you fully understand the requirements and how to remain compliant.
Unlike larger agencies we're pretty flexible and transparent when it comes to fees. Depending on what makes more sense for you can we can charge per campaign, per month, or on a percentage of media spend.
Usually, we deliver leads within 4 weeks of an initial brief. But if you need to activate quicker, we can accelerate setup as needed.
We deliver in what ever way works best for you, whether that's API'ing leads directly into your CRM or a data validation platorm.
Yes! On-demand webinars and video are a great way to scale campaigns.
We recommend the best publishers for you on a campaign, by campaign basis. There are pros and cons to working with networks, and if you have a preferred partner we'l happily work them.
Only if they convert to pipeline at a rate that justifies the inflated cost. We can help embed processes that, test, track and validate ROI.
We'll communicate however works best for you.